UK and Europe · Public discussion

DKNY Marketing Campaign Co-opts Ghost Bikes

Started by Noel · · Last activity · 5 posts · 467 views

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UK and Europe
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14 February 2008
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Noel
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  1. http://bicycling.about.com/b/2008/02/10/dkny-marketing-campaign-co-opts-
    ghost-bikes.htm

    DKNY Marketing Campaign Co-opts Ghost Bikes

    If you're familiar with Ghost Bikes, those impromptu memorials that pop
    up to mark places where bicyclists have been struck by cars, then you can
    understand why so many people are so ticked off by a recent take-off on
    the ghost bikes that attempts to promote a clothing line.

    Seems the marketing geniuses for DKNY -- Donna Karan New York, a mid-
    range line of women's clothes -- figured that it would be an effective
    ploy to paint bikes bright orange, add the DKNY website and then padlock
    them all around NYC.

    Regardless of whether the resemblance to the ghost bikes was intentional
    or not, the backlash was immediate. The DKNY bikes were installed on
    Thursday and at once began receiving attention from vandals. By Saturday
    they were all gone.

  2. Noel writtificated

    Quoted message said:

    Regardless of whether the resemblance to the ghost bikes was
    intentional or not, the backlash was immediate. The DKNY bikes were
    installed on Thursday and at once began receiving attention from
    vandals. By Saturday they were all gone.

    In other words, by Saturday they'd all been nicked by common criminals (tho
    that was prolly the idea).

    Used to think Ghost Bikes were a good idea, but I'm now of the opinion that
    they're an alarmist over reaction to a danger that isn't of the magnitude
    that their proponents think it is - when cycling KSI rates are comparable
    to pedestrian rates it seems strange not to have 'Ghost Peds'

    Akshurly, Ghost People would be a good idea - a 'chalk' outline of a person
    on the spot where someone was killed by a motor vehicle, be they
    pedestrian, cyclist or even a moton themselves. It'd have to be highly
    illegal permanent paint, and apart from the obvious problems of arrest they
    would tend to be in areas where you'd want drivers' attention on potential
    hazards rather than chalk outlines.

  3. On Feb 14, 11:40 am, Mark T
    <pleasegivegenerously@warmail*turn_up_the_heat_to_reply*.com.invalid>

    Quoted message said:

    Akshurly, Ghost People would be a good idea - a 'chalk' outline of a person
    on the spot where someone was killed by a motor vehicle, be they
    pedestrian, cyclist or even a moton themselves.  It'd have to be highly
    illegal permanent paint, and apart from the obvious problems of arrest they
    would tend to be in areas where you'd want drivers' attention on potential
    hazards rather than chalk outlines.

    They do something like this in France, somewhere near Clermont
    Ferrand. Not paint on the road, but a cardboard cut-out of a person,
    roughly life size for adults, smaller for children. The only text on
    them was "J'ai 40 ans" (or whatever).

    I assume they mark accident sites, but I don't know how accurately
    they do it. There seemed to be more of them than I would expect, so I
    don't know if they trawled back a long way for data.

    Anyway, they made me slow down a bit, I think they are a good idea.

    Rob

  4. Quoted message said:

    On Feb 14, 11:40 am, Mark T
    <pleasegivegenerously@warmail*turn_up_the_heat_to_reply*.com.invalid>

    Quoted message said:

    Akshurly, Ghost People would be a good idea - a 'chalk' outline of a person
    on the spot where someone was killed by a motor vehicle, be they
    pedestrian, cyclist or even a moton themselves.  It'd have to be highly
    illegal permanent paint, and apart from the obvious problems of arrest they
    would tend to be in areas where you'd want drivers' attention on potential
    hazards rather than chalk outlines.

    They do something like this in France, somewhere near Clermont
    Ferrand. Not paint on the road, but a cardboard cut-out of a person,
    roughly life size for adults, smaller for children. The only text on
    them was "J'ai 40 ans" (or whatever).

    I assume they mark accident sites, but I don't know how accurately
    they do it. There seemed to be more of them than I would expect, so I
    don't know if they trawled back a long way for data.

    Anyway, they made me slow down a bit, I think they are a good idea.

    Near where I live there is a pedestrian crossing, beside which is a small
    white cross with a nameplate fixed on, and it usually has some flowers. A
    woman and her two children were crossing when an impatient or unobservant
    driver ploghed through the crossing.

    She only managed to grab one and pull it out of the way.

  5. Mark T said:

    Akshurly, Ghost People would be a good idea - a 'chalk' outline of a person
    on the spot where someone was killed by a motor vehicle, be they
    pedestrian, cyclist or even a moton themselves. It'd have to be highly
    illegal permanent paint, and apart from the obvious problems of arrest they
    would tend to be in areas where you'd want drivers' attention on potential
    hazards rather than chalk outlines.

    This was an idea mentioned by (if not thought up by) Richard Neville (he
    used to edit Oz) in the book Playpower. The original proposal was that
    the culprit should carve the figure in the road and fill it with pale
    cement. IIRC.
    It's a good vintage radical read, but you'll probably only find it on
    abebooks.
    Roger Thorpe

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