Northland Adventures is doing a piece this weekend on Dag and Bjorn Selander and Bjorn's trip to 'Cross Worlds. Rod 'n' gun stuff is a staple for this show, but the producers are willing to stretch themselves on occasion. The result is some air time before a non-traditional audience.
The distribution is mostly in the upper midwest. Many of the air times are in set-the-recorder territory.
I'm sure for a lot of you this would be no big deal. But this is the first time I have ever seen cyclocross on broadcast TV, so for a lot of us it's a landmark.
