Soren Lorensen said:In article <[email hidden]>, jmcquown
Quoted message said:Soren Lorensen said:In article <[email hidden]>, Curly Sue
<[email hidden]> wrote:> On 4 Jan 2006 12:46:52 -0800, "Jalterio" <[email hidden]>
> wrote:
>> Hi,
>>
>> I'm a reporter in Westchester County, N.Y., writing about Campbell
>> Soup from a business perspective. I'm looking at the company's new
>> strategies, including on-the-go soups you can microwave and sip as
>> well as premium soups like the new boxed butternut squash soup.
>>
> I like the idea of the "Soup at Hand" to prevent me from raiding
> the vending machines at work. The vegetable one is pretty tasty,
> though
> a bit too salty.
>
> Sue(tm)
> Lead me not into temptation... I can find it myself!The concept is a little offensive. This artificial marketeer's idea
of
a young, hip, and on-the-go consumer is bogus. Making people
conscious
of improving their health and creating less stressful lives rather
than encouraging this notion of rushing from one meeting to the next
with no time for even rudimentary hygiene.Quoted message said:But seriously, your points are well taken *except*... many people ARE
rushing from one meeting to the next with no time to stop for a
lengthy lunch. I'm not particularly young nor am I hip but I've had
more than my share of days when I couldn't take a half hour for
lunch, let alone an hour. (Note: I'm not one of those grab
fast-food people, either... I was bringing leftovers and eating at
my desk a lot of the time to help resolve difficult problems with
databases being down, etc.) Campbell's isn't the one who created
the concept of the busy working person, they are merely cashing in
on it.I'm merely pointing out that for some reason their traditional
marketing campaigns weren't working. Maybe it was the wrong target
audience. Before this soup in a cup, I only saw commercials for
chicken noodle directed at mom's of young kids. I get the concept
they are
going for in trying to address the reality of many people's lives, but
remember that condition is also driven by marketing. People identify
with an image and buy into it. I'm suggesting that the concept of an
enthusiastic workforce that has no time for healthy, paced meals is in
itself as unhealthy as the product it's pitching. Norman Rockwell's
thanksgiving dinner painting wasn't exactly reality for many homes
either, but America still buys into it.
Okay, I agree with that. And they pay a high price for those marketing and
ad execs to come up with these campaigns, too. But I don't buy their
products simply based on an ad campaign.
Quoted message said:compare that
to a quick cheese sandwich on grain bread and an apple. No glitz, no
glamour...it's not hip enough for the cubicle crowd. But it's cheap,
quick to make, feeds you for days, can be eaten with one hand, has
very little unnatural waste, and doesn't turn your kidneys
upside-down.
I'd go for a grilled cheese, except I can't make a grilled cheese sandwich
at the office! Frankly, I never cared about what was 'hip' for the cubicle
crowd 🙂 What was 'hip' for my last cubicle crowd was picking up Burger
King or Wendy's. Funny how they were always asking what I'd brought for
lunch (leftovers) 🙂
Quoted message said:It's not for every day but it doesn't have to be. But at least there
isn't some phony corporate image campaign compelling me to believe I
don't measure up unless I have that product. 🙂
Frankly, if people buy into that concept - not good enough, aren't driven
enough, won't succeed without this product - then they are stupid.
Quoted message said:
Quoted message said:In a perfect world, of course. But Campbell's isn't responsible for
the way the "corporate world" works nor for anyone's stress levels,
relationships or anything of that nature.Again, the public buys into images - sometimes without even knowing
it, sometimes because we want to believe we are that guy or gal on the
commercial. That is what makes branding such a huge business effort.But just because a corporation is "cashing in" on a social condition
doesn't mean you can't demand some benefits for yourself. Campbell's
could easily cash in on a healthier product with less waste that is
just as quick to scarf down if they market it right.
I totally agree with that. What's say we all write to Campbell's and demand
a healthier product and an ad campaign directed at the benefits of the same?
Jill