washingtonpost.comA14757 2003Jun19.htmlOpen ↗
A racer's job is
#1: to provide cost effective and efficient advertising exposures for the
sponsor
if #1 then you get to race
else just ride
washingtonpost.comA14757 2003Jun19.htmlOpen ↗ From News Services Friday, June
20, 2003; Page D02
NASCAR got a new title sponsor for its top stock car racing series yesterday, signing a 10-year
agreement with Nextel Communications worth $700 million.
The wireless communications giant will replace R.J. Reynolds's Winston as sponsor of NASCAR's top
series and trophy. RJR has sponsored the Winston Cup since 1971, and the NASCAR Nextel Cup Series
will begin with the 2004 season.
Nextel will pay $40 million a year in rights fees and will spend another $30 million a year
promoting the nation's fast-rising sport, an industry source close to the negotiations said on
condition of anonymity. Winston spent about $45 million a year on the series.
"Nextel is a partner with a strong brand, a bright future, and a vision for growing our sport,"
NASCAR Chairman Bill France Jr. said. "They are one of the most technologically advanced and an
acknowledged leader in a sector that helps drive the U.S. economy." . . .
John Bickmore www.BicycleCam.com www.Feed-Zone.com