Whats the point of forking out top dollar for a BMC URS One when you can get a comparable custom gravel bike build for a fraction of the cost, and with components that actually suit your riding style and preferences? Dont get me wrong, the URS Ones D-shaped seatpost and ICS MOUNT system are innovative features, but cant the same be achieved with a well-planned custom build? Id love to hear from those whove splurged on the URS One - what makes it worth the premium price tag, and how does it compare to a custom build with similar specs? Is it purely the BMC badge thats driving the cost, or are there some tangible benefits that Im missing? And to those whove opted for a custom build, what components did you choose, and how did you achieve that perfect balance of performance and comfort?