IRVINE, CA -- (MARKET WIRE) -- 01/10/2005 -- ASICS America Corporation, a leading distributor of performance-driven athletic shoes, apparel and accessories, announced this week a strong finish to 2004. With a record performance in 2004, ASICS surpassed the $200 million mark finishing off the year with $223.8 million in sales, an increase of 12.5% over 2003.
Footwear sales continue to soar with sales up 13.5%, year-to-date. The top selling shoe for ASICS in 2004 was the GT-2090™, with sales numbers up 53% compared to the GT-2080™ in 2003. The GT-2090™ quickly became the top selling shoe, based on sales volume, in ASICS America's history.
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lots hated the 2080...but they clearly stuck with the brand and gave the 2090 a shot. a 53% increase coming off a disappointing 2080 is amazing. what's interesting about these numbers is they justify sticking with the shoe as it is for a while...no? at least 18 months...no? why tamper w/success like this? it's probably the #1 selling running shoe in the usa. just wait till spring...asics will screw it up no doubt.
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Quoted message said:
lots hated the 2080...but they clearly stuck with the brand and gave
the 2090 a shot. a 53% increase coming off a disappointing 2080 is amazing. what's interesting about these numbers is they justify sticking with the shoe as it is for a while...no? at least 18 months...no? why tamper w/success like this? it's probably the #1 selling running shoe in the usa. just wait till spring...asics will screw it up no doubt.>>
Lance, the 90's are on the history list with the 2100's, which by the way redesigned the sole, is the shoe de jour for that model line. The fact that they redesigned the sole pattern suggested more than just me were have problems. Let's face it, they will change make changes and not just color, every 6-9 months with each model change. For some it will mean screw it up but for others and improvement. This is the reason I buy 4-6 pairs at a pop so I don't have to find a new shoe come racve day.
