Whats the point of having the most advanced cushioning technology in running shoes if the overall design is a relic of the past, still relying on outdated conventional wisdom? Do the likes of Hoka, Altra or New Balance actually deliver the comfort and support that runners need, or are they just band-aid fixes for a flawed approach to shoe design? If youre not trying to redesign the entire shoe from the ground up, but instead just layering one gimmick after another, can you ever really achieve true comfort and cushioning? And what even is the definition of comfort in this context, is it just a vague marketing term, or can we quantify and measure it?